Privacy Policy

PayAdda Services Private Limited (“PayAdda”, “we”, “us”, “our") respects every individual’s right to privacy and is committed to protecting personal and sensitive personal information.

This Policy applies to all visitors and users of our website, mobile applications, and other digital platforms (collectively, the “Platform”). By accessing or using our Platform, you consent to the collection, use, storage and disclosure of your data in accordance with this Policy and our Terms & Conditions.


1. Updates to Policy

PayAdda reserves the right to modify or update this Policy at any time. Users will be notified of material changes via registered email or other suitable means. Continued use of our services after such updates shall be deemed acceptance of the revised Policy.

This Policy is published in compliance with Section 43A of the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. Definitions

Personal Information: Any information that identifies an individual, such as name, address, mobile number, email ID, etc.

Sensitive Personal Data or Information (SPDI): Includes passwords, financial information (bank account, debit/credit card, UPI details), biometric data, Aadhaar, PAN, and any medical or health-related details, as defined under applicable laws.

Payment Data: Transaction-related details including customer information (name, mobile, PAN, Aadhaar), account details, payment credentials (PIN, OTP, passwords), and transaction metadata (amount, reference ID, timestamp).

3. Consent

By using our Platform, Users provide explicit consent for collection, storage, processing, and sharing of their personal and sensitive information for lawful business purposes. For minors (below 18 years), it is presumed that parental/guardian consent has been provided.

4. Information We Collect

When Users create an account, transact, or seek support, we may collect:

  • Name, age, and contact details (mobile, email, address)
  • KYC details (PAN, Aadhaar, Voter ID, etc.)
  • Login credentials (username, password)
  • Financial/payment details (bank accounts, UPI, debit/credit cards)
  • Device details and IP address (via cookies)
  • Transaction history across services (recharge, bill payments, AEPS, DMT, PAN, FASTag, BBPS, etc.)
  • Feedback, queries, and correspondence with support

5. Purpose of Collection

We collect data to:

  • Provide seamless access to services like mobile/DTH recharges, bill payments, money transfers, AEPS, PAN services, FASTag, and BBPS
  • Ensure secure and verified transactions
  • Personalize user experience and improve our offerings
  • Provide customer support and resolve queries
  • Send service updates, promotional offers, and policy changes
  • Detect and prevent fraud, misuse, and unauthorized access
  • Fulfil legal, regulatory, and compliance obligations

6. How We Collect Information

Information is collected when provided directly by Users (registration, transactions, support), automatically via cookies and device identifiers, and from third parties where applicable and consented.

7. Disclosure of Information

We may share information with:

  • Trusted partners, service providers, and payment gateways (only as required to process transactions)
  • Regulators, law enforcement, or government authorities if legally required
  • Successors/affiliates in case of mergers, acquisitions, or restructuring

We do not sell or trade Users’ personal information.

8. Use of Cookies & Tracking

We use cookies and similar technologies to enhance functionality, analyze traffic, and personalize content. Users can manage cookie preferences via browser settings, though some features may be impacted.

9. Data Localization

In line with RBI guidelines, all payment data is stored securely on servers located in India. Cross-border transfers (if any) will comply with applicable regulations.

10. Data Security

We employ technical and organizational measures including encrypted data transmission, firewalls, secure servers, restricted access, and regular audits. In case of a data breach likely to cause harm, we will notify Users promptly and take corrective measures.

11. Retention of Data

We retain personal and transaction data as long as required for business and compliance purposes, or as mandated by law, and for dispute resolution.

12. User Rights

Users may review, update, or correct their information via their account and may opt out of promotional communications by following unsubscribe instructions or updating preferences in their profile.

13. Contact Us

For any queries, clarifications, or grievances regarding this Policy, please contact:

Email: support@payadda.com
Address: PayAdda Services Private Limited, Hridaypur Station Road, Susoma Apartment, Kolkata – 700127, West Bengal, India


Last updated: September 19, 2025