PayAdda Services Private Limited (“PayAdda”, “we”, “us”, “our") respects every individual’s right to privacy and is committed to protecting personal and sensitive personal information.
This Policy applies to all visitors and users of our website, mobile applications, and other digital platforms (collectively, the “Platform”). By accessing or using our Platform, you consent to the collection, use, storage and disclosure of your data in accordance with this Policy and our Terms & Conditions.
PayAdda reserves the right to modify or update this Policy at any time. Users will be notified of material changes via registered email or other suitable means. Continued use of our services after such updates shall be deemed acceptance of the revised Policy.
This Policy is published in compliance with Section 43A of the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
Personal Information: Any information that identifies an individual, such as name, address, mobile number, email ID, etc.
Sensitive Personal Data or Information (SPDI): Includes passwords, financial information (bank account, debit/credit card, UPI details), biometric data, Aadhaar, PAN, and any medical or health-related details, as defined under applicable laws.
Payment Data: Transaction-related details including customer information (name, mobile, PAN, Aadhaar), account details, payment credentials (PIN, OTP, passwords), and transaction metadata (amount, reference ID, timestamp).
By using our Platform, Users provide explicit consent for collection, storage, processing, and sharing of their personal and sensitive information for lawful business purposes. For minors (below 18 years), it is presumed that parental/guardian consent has been provided.
When Users create an account, transact, or seek support, we may collect:
We collect data to:
Information is collected when provided directly by Users (registration, transactions, support), automatically via cookies and device identifiers, and from third parties where applicable and consented.
We may share information with:
We do not sell or trade Users’ personal information.
We use cookies and similar technologies to enhance functionality, analyze traffic, and personalize content. Users can manage cookie preferences via browser settings, though some features may be impacted.
In line with RBI guidelines, all payment data is stored securely on servers located in India. Cross-border transfers (if any) will comply with applicable regulations.
We employ technical and organizational measures including encrypted data transmission, firewalls, secure servers, restricted access, and regular audits. In case of a data breach likely to cause harm, we will notify Users promptly and take corrective measures.
We retain personal and transaction data as long as required for business and compliance purposes, or as mandated by law, and for dispute resolution.
Users may review, update, or correct their information via their account and may opt out of promotional communications by following unsubscribe instructions or updating preferences in their profile.
For any queries, clarifications, or grievances regarding this Policy, please contact:
Email: support@payadda.com
Address: PayAdda Services Private Limited, Hridaypur Station Road, Susoma Apartment, Kolkata – 700127, West Bengal, India
Last updated: September 19, 2025
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